To visually express Cisco's leadership in the ever-changing world of digital connections, we collaboratively developed a core creative symbol, "The Connector". The detailed 3D object and the various design evolutions was utilized in all GSX Own It visuals, including: All pre-show communications such as promotional emails, internal websites, event mobile app, and on-site printed collateral, branding signage, directional signage, wide-ranging animations (30 sec. - 120 sec.), large interior/external arena-sized video installations (featuring a 9,000 sq.ft. display on T-Mobile Arena), session presentation assets, immersive LED video way-finding, attendee badges, as well as additional post-show event material.
Client: Cisco Systems
Agency: Sans Serif
Art Direction & Production: Niklas Lundberg