Always in Motion
We built an animation-driven identity for It's Mccoy — centered around movement, repetition, and flow. Inspired by the rhythm of machinery and the precision of engineered systems, the visuals explore how energy moves through form. Each element was designed to pulse, rotate, and evolve — creating a sense of momentum that mirrors how we work: always in progress, never static.
The result is a visual language that feels alive — mechanical yet expressive, strict in form but fluid in motion. This identity isn’t about decoration, it’s about function in motion — a brand system that performs, shifts, and adapts across contexts. A dynamic core for a company built on creative output.
Client
It's Mccoy
It's Mccoy (Art Direction, CGI & Production)
New Business
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